Water Woes Across Major Cities Underline the Need for Indian Industries to Adopt Sustainable Strategies

India is the second largest water consuming country in the world and is presently facing severe scarcity of water resources. The challenge for Indian industries is to find ingenious ways of handling water efficiently and disposing wastewater in a proper manner. With environmental laws getting stricter, Watertech India has received strong support from leading government bodies including Central Pollution Control Board (CPCB) of India. The 2014 fair is scheduled to take place this 10 – 12 September at the Pragati Maidan exhibition ground in New Delhi and expected to showcase some of the most advanced and viable green technologies that can further the cause of wastewater treatment and efficient recycling.

Around the country, industry understands poor water quality and shortage in supply will become a prime constraint for the future development. “India is looking at ways and means to address issues with water quality and availability. Efficient water management across industries at the production level and in the city on a collective level are crucial for the progress of the economy. This in turn has created huge opportunities for the water and wastewater management and treatment industry’s players targeting the Indian market.” said Raj Manek, Executive Director and Board Member of Messe Frankfurt Asia Holding Ltd., adding that the support from Central Pollution Control Board strengthens Messe Frankfurt’s resolution towards providing solutions to improve India’s water situation.
 
As industries across power, food and beverage, pharmaceuticals, refineries and textiles and other sectors are gearing to meet stringent pollution norms, the demand for reliable water and wastewater treatment technologies is expected to flourish. The proposed tax breaks for industries that save water will also serve as an impetus to the water recycling technology market.

According to research firm, Frost & Sullivan, the Indian water and wastewater treatment market earned revenue of over Rs 6,300 crore (USD 1.03 billion) in 2011 and is estimated to reach Rs 10,230 crore (USD 1.68 billion) by 2016 with the industrial sector expected to show a higher adoption rate than the municipal sector. This points to the shifting technology trends in Indian manufacturing sector which is progressively adopting green technologies and systems that support industrial wastewater treatment, water recycling and reuse to meet their water consumption demands in the long-run.

Keeping pace with the corporate sector’s responsible water usage strategy, Watertech India 2014 will bring forward sustainable and technologically advanced water and wastewater treatment processes, systems and services. Targeting city planners, policy makers, advisors along with utility heads and engineers from across industries, the show will provide a networking and knowledge-sharing arena and more importantly a business-focused platform where professionals can see the latest green products and processes, meet technology experts and understand how these technologies can be integrated in their line of business.   

Running parallel to the trade fair will be a three-day ‘International Conference on Water, waste water, Sanitation, Solid waste management and Clean energy’ which will bring top experts and pioneers of the green industry together with a panel of influential speakers to address wastewater management concerns, spotlight advances in solid waste and wastewater treatment technologies, and deliberate on issues related to handling hazardous waste and various topics within the domain of wastewater, solid waste, clean energy and city sanitisation planning. The conference also aims to highlight the emerging investment opportunities in the water sector.

The encouraging feedback from authorities and active involvement of municipal representatives from 18 states & union territories across India in the 2013 edition of Watertech India reinforced the need and importance of an event entirely dedicated to waste and water treatment sector. Having drawn strong support from leading government bodies, the 2014 edition will serve as an important interface between central & state government, local municipalities, businesses, society and entities and an effective step towards solving India’s water woes.  

Messe Frankfurt India’s portfolio of environmental fairs also includes Wastetech India, Cleantech India & Pollutech India targeting waste management, renewable energy and pollution control technologies. For more information about the fairs, please visit respective event websites: www.watertechindia.com, www.wastetech-india.com, www.cleantech-india.in, www.pollutech-india.in.